ROI - Buzzword BingoΒΆ

date:2009-01-13 01:42:46
category:Technology News

Here’s the article, “The New Focus Group: The Collective ”.

The point is that simplistic Return on Investment misses the point.  The point is that marketing models aren’t simple linear relationships between promotional dollars and sales.

I was all excited about the value of innovation and the source of innovation .

The article was about small focus groups and avoiding the paralysis of analysis.  Good advice.  A little too cute with the play on “ROI”, but still of some value.

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